24% of global counterfeits are fashion.
Your brand is a target.
The global counterfeit fashion market is worth $130 billion. Premium sneakers, handbags, and watches are systematically copied and sold through gray channels. As the secondhand market grows, counterfeit risk increases. TrustMe gives every product its own individual identity document.
OECD/EUIPO 2024
Counterfeit luxury: three value-eroding risks
Luxury fashion counterfeiting simultaneously damages brand value, secondhand market credibility, and consumer relationships.
Secondhand Market Insecurity
The secondhand luxury market is growing rapidly, but buyers cannot verify authenticity. The brand has zero control over counterfeit products in the secondhand channel.
Secondhand RiskD2C Channel Infiltration
Counterfeit products reach the same consumer segment as your brand through unauthorized channels. Consumers who don't experience the real brand are disappointed.
Channel InfiltrationBrand Dilution
Every counterfeit product that enters the market reduces your luxury brand's perceived value. Consumers who can't distinguish fake from real are less willing to pay premium.
Value ErosionTrustMe Luxury Fashion Solution
Digital product identity · Secondhand verification · Ownership history · Brand experience
Digital Product Identity Document
Every garment tag, shoebox insert, or authentication card carries a unique encrypted QR. Traceable from production.
Cryptographic IdentitySecondhand Verification
Secondhand buyers scan the QR to confirm the product is an original brand item. Creates a trusted secondhand ecosystem.
Secondhand AssuranceOwnership History (Provenance)
First opening date, sold region, and verification history are cryptographically recorded. Justifies premium secondhand pricing.
Provenance RecordBrand Experience Channel
Every QR scan is a direct communication opportunity with consumers. Warranty registration, loyalty programs, personalized content.
D2C CommunicationMonitor fashion distribution channels and counterfeit regions live
View live dashboard at: trustme.isleyis.com
What do you gain in Luxury Fashion & Apparel with TrustMe?
Secondhand Value Protection
Verifiable authenticity protects your product's value in the secondhand market. Ends price competition with fakes.
New Customer Acquisition
When a secondhand buyer first encounters your brand via QR, they become a potential new customer.
Premium Perception Strengthening
Cryptographic identity makes your product's premium value concrete and verifiable.
Post-Purchase Engagement
Build sustainable relationships with consumers after sale. Loyalty programs, new collection notifications.
Other Sectors
Ready to protect your luxury brand?
30-minute demo showing TrustMe integration tailored to your sector.