Studies detect that 30% of premium olive oil, 35% of honey, and 20% of wine in the market is counterfeit or adulterated. Consumers facing rising prices increasingly demand authenticity guarantees. TrustMe cryptographically certifies geographic origin, production date, and batch information.
TrustMe Survey 2026, n=118
Food counterfeiting's seemingly low overall rates are misleading. Risks are far higher in premium categories, geographically indicated products, and export goods.
Adulterated content, mislabeled allergens, or contaminated products threaten consumer health. Recall operations cause millions in costs alongside reputation damage.
Food SafetyCounterfeit products sold under protected origin names harm both brands and regional economies. Your product's value in export markets declines.
Origin ProtectionIf consumers can't distinguish fake from genuine, they become skeptical of premium pricing. Premium brands suffer the most from this value erosion.
Brand ValueGeographic origin certification · Batch traceability · Geographic anomaly detection · Premium justification
The product's production region, farm, or facility is cryptographically embedded in the QR code. Geographic indication protection gains digital assurance.
Origin VerificationHarvest date, production batch, expiry date, and processing facility information become transparent via QR. Targeted recalls become possible if needed.
Full TraceabilityHeavy scanning of your product from regions where you don't sell indicates counterfeit distribution. The system generates immediate alerts.
Anomaly EngineEach scan tells the consumer the authentic production story. Justifies premium pricing and builds repeat purchase motivation.
Brand Storytelling
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Verifiable origin makes consumers feel justified paying premium prices. Reduces price sensitivity.
EU and Gulf markets require country-of-origin certification. TrustMe QR meets this need at low cost.
QR scanning connects consumers with your brand story. Repeat purchase and referral rates increase.
When a problematic batch is identified, targeted recall limited to that lot number becomes possible.
30-minute demo showing TrustMe integration tailored to your sector.